![]() Markus is inspired by the success of marijuana after legalization in the USA, and believes the synthetic horns will have a ready niche of users that want a legitimate source. Their first commercial partnership is with a Beijing craft brewery, and beyond that their ambition is to capture “10-25%” of the market. Pembient roll out their prototypes at an Indie Bio San Francisco accelerator event in June, and are hoping to make their first sales in September. “A lot of things are going in the right direction now, which makes some of these products feasible.” “The cost of sequencing genomes has come way down, as has the synthesis of DNA,” says the former computer engineer. The tools and techniques required have finally matured enough to make this possible, says CEO Matthew Markus. (Photo by Brent Stirton/Reportage for National Geographic.) Brent Stirton/Getty Images Each of the men in these teams feels a genuine vocation towards the protection of these animals, something the rhino seem to sense, and this emerges on a daily basis as the men walk with the rhino through their day. The team have developed extraordinary relationships with these Rhino, leaning on them, scratching them and displaying tremendous affection towards these most endangered of animals. Anti-poaching teams provide close protection to the rhino, with 24 hour observation over all rhino on Ol Pejeta and 24 hour armed guard protection over the 4 Northern White Rhino who are kept in their own Boma area. ![]() There has been an increase in poaching incidents on Ol Pejeta recently, in line with a massive worldwide increase in rhino poaching linked to the rise in the Asian middle class. ![]() It is also the home of 4 of the world's remaining 8 Northern White Rhino, the worlds most endangered animal. ![]() The Ol Pejeta Conservancy is an important ‚Äúnot-for-profit‚Äù wildlife conservancy in the Laikipia District of Kenya and the largest sanctuary for black rhinos in East Africa. OL PEJETA CONSERVANCY, KENYA, JULY 2011: A four man anti-poaching team permanently guards Northern White Rhino on Ol Pejeta Conservancy in Kenya, 13 July 2011. ![]()
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